Why oh why do we sell what we sell? - & what's wrong with the other stuff?

Warranties

We expect manufacturers to honour their warranties! If they fail us, and you, once to many you won’t see them on our floor! With spec and trek and surly you can relax. As long as you don’t ride to the mainland without the aid of a boat.

 

Loyalty

Decades of business with these companies’ means we know the gossip. Information travels both ways. We find out the MD’s favourite SUV, they know we’re annoyed that it takes somersaults to fit mudguards to their bikes.

 

Consistency

Occasionally the f**k up fairy hops up. That’s the messy world we occupy!
Companies can take a wrong turn, as long as they find their way again promptly we stick with them


Feedback

Real life is the best “forum”. Londoners are not renowned for being backwards in coming forwards. Ok some of our customers are beautifully , clinically mad. We still listen to them when a product fails… and when it doesn’t .

 

Detergent branding

A lot of our bikes come from the same couple of super sheds in Tiawan. Same workforce different brand. Persil or Bold. Lets be honest about this! Brands are a marketing confectionary, only the above makes a difference .


The Altura moment

There are lots of products that we stock and use. There are others that we stock but use the posher version . We use Ortlieb panniers and stock Altura panniers as well. They’re half the price and our customers like them.