Reallife.com

The reality is we are super busy. We’d love to answer the phone within a millisecond of it ringing. Answer emails just as you press send, update the website with every delivery of new goodies.

In reallife.com we open the door to the shop and start spinning spanners, talk, and point and gesticulate till beer o clock when the closed sign is flipped.

 

Employ more people you cry. Expand and open earlier, shut later!

Well folks, Just to manage expectation, open your own bike shop and try and stick to an ethos and fit in a life.

 

As you may know we’re a community shop, i.e. we serve everybody and anybody. We don’t treat folks depending on their wallet dimensions. If you’re at the front of the queue you get our attention. Blagger, blogger, banker or boffin we’ll serve you. There is no sign on the door saying “no more than two school kids allowed in at one time” as you see in many. There is a sign that says “kids welcome, but no manners=no spanners.” You can (if there’s space) even bring your bike in store. After all it is a bike shop!

 

All this retail theatre has its down side. We get very, very busy. On some days there is a line of cyclists stretching down the street waiting to enter.

 

Please don’t let this put you off, when it rains we’re usually quiet, when over paid young men play balls on big screens around the world we’re quiet.

 

All this quixotic loveliness is why we’re a busy and successful bike shop.

 

Because we lend tools and pumps to all comers, spend time with our regulars chewing the fat, welcome new cyclists and encourage their newfound freedom, we sometimes don’t succeed in the virtual market place. Reallife.com is messy but hey, this is where we live.